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Caffenio Partnered with OXXO

Case at a glance

TARGET
Café del Pacífico, S.A. de C.V. ("Caffenio")
TRANSACTION TYPE
Joint Venture Advisory
GEOGRAPHY
Hermosillo, Mexico

SITUATION

Seale & Associates announced that it acted as an exclusive financial advisor to the family owners of Caffenio, a leading Mexican roaster and producer of coffee and coffee-related products, to advise on the structuring of a transaction with OXXO, their top client by sales and volume.

Both the company and the client had strong concerns about the highly dependent nature of their relationship.

OUTCOME

Seale designed a personalized, disciplined, and fair process that aimed to make the deal attractive to both parties, focusing on a long-term relationship that generated value through harmonious collaboration, innovation, and alignment.

The process resulted in the sale of a minority participation and an execution of a long-term supply agreement with OXXO.

After the transaction, Caffenio has grown significantly, driven by a stronger relationship with OXXO.